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The Who and Why of the Ten Top Social Media Sites


Social Media - Who's WhoIt’s hard to believe, but email is starting to become a thing of the past. Social Networks are continuing to dominate online communication. Why spend time attaching a photo in an email when you could just post it to your Facebook page? Why have an email address when you can have your own personal URL?  Why email one customer about your  businesses promotions when you could tell thousands at once? Why? Why? and more Why’s? The list goes on and when you think hard you may start to wonder…dare I say it…Why even use email?  While that question may be a stretch now, soon enough it might be a question you find yourself asking others. Statistics show that Facebook is by far the most popular service for sharing content online. 24% of all content being shared is through Facebook. That easily towers over email’s 11.1%. Even Twitter, which was only started 3 years ago, is as popular of a sharing service as Email.

My point is, if your not in the loop, jump in! You may ask yourself, am I too far behind? or am I too old to start sharing on social platforms? or will the whole world constantly be tracking me? The answer is No. Social media can be utilized by all age groups and you can personally choose what you want to share and who you want to share it with. Below is a list of the top 10 social media sites that I suggest using and why.

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Categories: Social Media
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Getting Started with Social Media in 2009


I was talking with a seasoned real estate professional recently about jumping into the social media scene with her business.  I wasn’t surprised to hear that she was very anxious and unsure about how to best get started. So I thought I would share my thoughts on getting started with social media in 2009!

social media flow Getting Started with Social Media in 2009

To start, before you get to deep into any social media plan you need to think about your goals and what you want to achieve. For example, who are you trying to reach specifically? Where do those consumers hang out online? How much time do you have to focus on social media each initiatives week? Once you have the answer to these key questions and have set goals, you can move forward knowing that you have something to gauge your success.

Monitoring
Now that you’ve established goals, it would be a good idea to establish a pulse or monitoring system for your brand and market.  Remember that it’s not just mainstream media you’re listening to. With current technology you can easily track individual conversations online. Ask yourself what type of content a prospective client would find if they search you online. This exercise will also help you identify new emerging topics early so that you can implement them into your business, communication plan, or social media objectives.

If you want to setup automatic alerting, one of the most popular free services is Google Alerts.  It’s a free email update service offered by Google to help you stay on top of developing news by setting specific keywords to track.  (i.e. your name, business, competitor).  I would also suggest using tools like SocialMention and WhosTalkin to search user-generated content like blogs, comments, forums, bookmarks, events, and videos. To learn more about monitoring tools, read 7 Ways to find out who’s talking about you.

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Categories: Featured, Real Estate Industry, Social Media
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