If you’re not already taking advantage of the Cyberhomes personalized homepage, then you’re missing out. It’s a great way to monitor important local market indicators, foreclosures¸ investment properties even schools. Watch this quick video to get started:

2009 brings with it a number of potential marketing challenges starting with the economy, but also including the evolving online consumer. Will you continue marketing the same way as years past, or will you be applying a new approach? The correct answer is probably a hybrid of the two.  Here are 3 mantras for 2009:

Know Your Clients, Know Your Clients, Know Your Clients…

If you understand the type of client you want to attract, creating marketing activities to reach them will prove much easier!  Learn specifics like how and when they like to communicate, and more general things like common challenges and topic interests. Also understand that we are all getting better at spotting a marketer, your challenge will be not over selling yourself…without missing an opportunity.

Be Visible, Be Visible, Be Visible…

Offline
Let’s start with offline marketing first; focus your message on what the consumer wants to hear about. Given the current turmoil with the US housing market most homeowners are paying close attention to their home value and other key market indicators.  As a result, many “Cyberhomes Neighborhood Expert” members have started sending our dynamically generated direct mail pieces to their sphere. These postcard and flyers include the homeowners estimated value trend or a local market statistics table.

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