Below you’ll find the video recording and PowerPoint from yesterday’s webinar. With the homepage design changes that were applied shortly after the webinar, some screens have changed dramatically. I’ll post a follow up resource to address those changes.

Facebook started out as a simple social network and has evolved into its own full-blown media channel.  With more than 175 Million members comprised of highly sought after demographics, Facebook is a fantastic option for making new connections and branding your real estate business. But are you taking advantage of the viral marketing channels available to you? Just recently Facebook made significant layout changes, including making all Facebook pages function more like the user profiles we’ve come to love.  These new business profiles allow for the sharing of status updates, photos, videos and more-helping your business facilitate deeper engagement by Facebook users.

If I’ve peaked your interest or you just need a Facebook marketing refresher please join me on March 12^th, 2009 at 10am (pacific) for a free webinar.   Attendees to the webinar will learn about:

• The shift from outbound to inbound marketing
• The demographics behind who’s on Facebook today
• Strategies for growing and interacting with your network
• Best practices for applying Facebook profiles, pages, groups and events to your business
• Methods for sharing local real estate trends via the news feed

If you would like to attend this free introductory webinar, please RSVP here.

If you’ve been wondering how Twitter can help augment your real estate marketing initiatives, you’re in luck! Nicole Nicolay (@nik_nik) recently finished writing an eBook entitled “Twitter for Real Estate Twits.”

Now, you may think I’m a little biased since Nicole IS my wife. But I’m not the only one who thinks real estate agents can benefit from using Twitter. Just today, Bernice Roberts wrote “It’s Time To Take Up Tweeting” over at Inman News.

So I sat down with @nik_nik (which wasn’t all that hard since we cohabitate) and asked her a few quick questions about her new ebook and Twitter in general. Here are her responses in 140 characters or less!

1. What can a real estate professional expect to learn from “Twitter for Real Estate Twits”?

@nik_nik:  I think this ebook will help break down the barrier to entry and provide Twits with the know-how to build relationships that lead to biz.

2. What is the best way for a real estate professional to utilize Twitter?

@nik_nik:  Drive traffic to your RE blog by broadcasting posts & target your future clients by becoming their trusted advisor.

3. What do you think are the biggest hurdles an agent faces with using Twitter?

@nik_nik:  Time management and communicating (tweeting) effectively

4. What advice do you have for a Twitter newbie?

@nik_nik: Be yourself, share what you are passionate about and NEVER EVER hard sell or spam Twits with bulk DMS.

To get started tweeting today, download your FREE copy of “Twitter for Real Estate Twits” here.